Posh Tech is an Apple Watch Band e-commerce brand. I worked alongside them to refresh their brand identity, incorporating both fashion and tech forward typography. After the refresh, I also created packaging for a special project: DIY beaded watch bands.

After the brand refresh, I created the packaging for a new product: DIY beaded apple watch bands. I worked the marketing director to develop the DIY collage inspired look, edited photos, and implemented the design on dielines.

The product is to be placed in Walmart Fall 2024.

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